"Launch Control makes us fit for the future"

The Rebloum app aims to offer an alternative to excessive media consumption by suggesting personalized adventures for everyday life that users can share with friends. In the 3-question interview, co-founder Vincent Mair reveals why Winterthur is the perfect location for their startup and how the "Launch Control" funding program is advancing their vision.

Vincent Mair (left) and Demian Anthamatten jointly founded the start-up behind the "Rebloum" app.

What problem does your app Rebloum solve?
Vincent Mair: Our journey began with the observation that our two younger siblings spend too much time in front of screens - a reality that is becoming increasingly present worldwide. In Europe, the average is 4.5 hours a day, in the USA even 6.5 hours. Extrapolated, this means that around 18 years of our lives are spent on digital media. We think that's an extreme shame! We don't want to counter this trend with bans, but rather offer playful alternatives. Our app suggests small, personalized everyday adventures to users based on their interests. The adventures can then be shared with friends. The aim is to create a community that consciously experiences more mindfulness and shares authentic content. Our goal: to help people rediscover more joy in everyday moments - be it through creativity, movement or social connection. This is exactly what the name "rebloum" stands for.

Why did you choose Winterthur as your location?
Winterthur is a city with the perfect balance for us - not too big, not too small. It offers everything we need: from inspiring cafés and bars for business meetings to a strong network of friends and supporters. We both study here and appreciate the lively but personal atmosphere of the city. Thanks to our first successful mini-pitch at ZHAWentures, we were able to enter the Launch Control program, which definitely made Winterthur our startup home. The city combines versatility with personality and is the ideal place for us to bring innovation and community together.

How does your startup benefit from the "Launch Control" funding program?
Before we started Launch Control, we had an idea - a single piece of the puzzle. Launch Control helps us to find the other pieces of the puzzle and put them together. The program enabled us to define our target groups more precisely, establish valuable contacts with mentors and experts and gain clarity on important topics such as finances and legal issues. The diverse inputs and coaching sessions helped us enormously to put our idea on paper and implement it. In short: Launch Control not only helps us move forward, but also makes us fit for the future. And when we're not holding our business meetings in cafés or bars, we can use the co-working space and the superbly equipped meeting rooms.

The first testing is planned for December 24th. Interested readers are welcome to register on our website at rebloum.com to register.