Brand promise
Our drive
The city and region of Winterthur are our favorite part of Zurich. Here we work, live and study, create new things, enjoy life and share our attitude to life with others. No wonder, the happiest women in Switzerland live here. We remain modest and yet are self-confident and proud of everything that has been and everything that is to come.
Our vision
Winterthur city and region are the most surprising and self-confident part of Zurich. Winterthur is here what Brooklyn is in New York. We are happy and proud. Winterthur inspires.
Courageous
Facing the future together! We are self-confident and prepared to dare the impossible. We have always been like this, as our fathers and mothers have proven. They discovered the world and created something unique. The future will bring many new things. For this we need strong will and determination. We dare!
Economy
The future is being worked on here! World-renowned medical technology, the largest insurer in Switzerland, mechatronic marvels and a tradition in mechanical engineering. Countless research and development centers as well as start-ups in the Technopark and Maggi's "The Valley" make our region the technology location of choice.
Tourism
During a game of urban golf, a stroll through the largest pedestrian zone in Switzerland, in a restaurant and hotel or on the Sulzer site and in our small country towns, Winterthur's diversity is surprising. On a journey of discovery through vineyards, endless forests and meadows, we enjoy what the region has to offer.
Education
We are a leading center for practice-oriented education and cultivate the ground for inspiration and pioneering spirit. Every day, over 10,000 students move through our city, young people learn at educational institutions from azw to ZAG in our region. Research and development take place here. This is where people learn for life.
Culture
The chalk cliffs of Rügen and the Oscar©-qualifying film festival greet us, the Center for Photography, the Swiss Science Center Technorama and a lively theater landscape inspire us. Young art amazes us, the music festival makes us dance. Kyburg Castle takes us back to distant times. The whole world marvels at Winterthur's top-class and diverse cultural scene.
Inspiration
Inspiration means opening up new perspectives, creating access and making things possible. The promotion of visionary ideas will continue to be a high priority in the future.
Personal
Personal means close, networked, connected, but also binding, down-to-earth and authentic. In short: people know each other. Winterthur lives this basic value despite its current size. People meet in the compact old town, in the neighborhoods or in the villages of the region; they approach each other, exchange ideas and work together.
Cosmopolitanism
Winterthur has a tradition of openness to the world, in particular thanks to the industrial and trading companies that created access to the global market early on. The close and lively coexistence of culture, business, education and tourism should maintain this fundamental value in the future.
Pioneering spirit
Pioneers are intrepid trailblazers and courageous. The pioneering spirit has always been a driving force and thus a fundamental value of the city and region of Winterthur: Switzerland's first factory was put into operation here and a large number of groundbreaking inventions and developments for the economy and society were initiated
How we say it
