In 2018, House of Winterthur was able to complete the branding process in collaboration with many personalities and institutions from business, education, culture and tourism and was delighted to launch the new Winterthur brand.

Caption: Launch of the Winterthur brand on September 25, 2018 (from left to right): Lucius Graf, Janine Greuter, Karin Landolt, Michael Domeisen, Markus Gilgen, Ruedi Bosshart, Michael Künzle, Jane Wakefield, Barbara Günthard-Maier

The brand has been well received by the media and the public. -> See media report in the Landbote about the brand launch

Since then, the brand sculpture and other visualizations have appeared in many places. The demand was so great that we had a second sculpture produced.

We were also out and about on the streets, at public festivals, student events, concerts and conferences, where guests, entrepreneurs, students, politicians and the local population readily expressed their enthusiasm for the city and region of Winterthur.

We have added a brand collection to our sales range in the Tourist Information store. Original products with the brand logo are now available here: from hoodies to elegant ballpoint pens and cool drinking bottles to the best Winterthur chocolate.

And to get our members and partners excited about the brand and recruit them as brand ambassadors, we have produced an attractive brochure with the most important information about the brand. This is - of course - also available digitally.